Search visibility
I do keyword research to find the searches that matter, understand what people want, and decide which pages should be created, improved, combined, or left alone.
The strongest projects used the research to decide which pages should exist, what each page should target, and how performance should be measured.
Project description
An in-home healthcare service had one main webpage and one search business listing, but not enough page coverage or paid search landing page support to compete across its full service area.
Approach
Mapped service-area keyword demand by city, built the location page strategy, wrote location-specific copy, created five supporting blog posts, and built a dedicated PPC landing page for paid traffic.
Results
Skills & deliverables: Local SEO, Keyword research, Location-page strategy, SEO copywriting, Supporting blog posts, PPC landing page, Reporting
The case studies work because keyword research became a page decision across new service pages, stronger category pages, local pages, and better support for existing pages.
I look for the difference between research, comparison, local, service, and purchase intent so important terms do not get blended into the same vague plan.
When multiple URLs can plausibly target the same query, I decide which page should own it and what supporting pages should do instead.
The output should tell writers, designers, developers, or internal teams what the page is for, what it should cover, and how success will be measured.
After pages launch or updates go live, I review rankings, traffic, leads, purchases, or page-set performance so the research does not sit in a spreadsheet.
Keyword research is narrower. The focus is on understanding demand, grouping intent, and mapping the right page targets. A broader SEO engagement can include technical cleanup, implementation, content support, and ongoing performance work around those decisions.
No. I care much more about the page map, the clustering, and the recommendations for what the site should do with the research. A raw export by itself is rarely very useful.
Yes. That is one of the strongest use cases. Keyword research becomes much more valuable when it helps decide what page should exist, what intent it should target, and how it should fit into the rest of the funnel.
No. It can be useful for smaller sites too, especially when the business is adding new services, entering new markets, cleaning up overlapping pages, or trying to decide what content and landing pages to build next.
Share the context, and I'll help identify where we should start first.