Case studies
Selected work tied to better marketing performance.
A focused set of projects showing what changed, what improved, and where the lift actually came from.
At a glance
Selected projects with the problem, work, and result shown clearly.
Projects involving organic growth, site cleanup, and measurable lift.
Projects involving paid search, landing pages, and tracking.
Featured snapshots
A few case studies where the outcome was easy to feel.
These are a mix of search, paid, and reporting projects, but the common thread is the same: clearer signal, better alignment, and less wasted effort.
In-House Marketing Focus for Priority Service Growth
This in-house team already had SEO, paid search, landing page, and reporting work in motion, but too much of it was being managed channel by channel.
- 37% lift in priority service business
- 56% more conversions from priority service pages
- 112% more traffic to priority service pages
Project snapshot
- Service
- Digital Marketing Consulting
- Scope
- Priority service review, channel review, roadmap planning, and reporting direction
- Timeline
- 60-day priority review with follow-on advisory support
Ecommerce Rebuild and Legacy URL Recovery
I was brought into an ecommerce overhaul after multiple previous launches had left behind a complicated URL history across category, product, and content pages.
- +38% more organic sessions
- +32% more organic conversions
- +22% higher organic revenue
$40K/mo Regional PPC Account Restructure
This $40,000/month Google Ads account looked busy but was wasting money.
- +42% lower CPA
- +38% lower spend
- +7% more conversions
Work
More work across search, media, reporting, and site performance.
$5K/mo Small-Budget Paid Search Intent Cleanup
This local services account could produce leads, but too much of the budget was going to people who were still researching instead of people looking for a provider.
- +265% more conversions
- +77% lower cost per lead
- +14% lower spend
Quarterly Marketing Roadmap for Execution Focus
This business had recent marketing work across search, paid media, social, and reporting, but the work was not ranked against the outcomes leadership cared about most.
- +20% more qualified leads quarter over quarter
- +19% lower paid acquisition costs
- +29% more organic traffic to priority pages quarter over quarter
Service-Area SEO Rollout for In-Home Healthcare Service
This in-home healthcare service had limited local visibility because it had one main webpage and one search business listing tied to the service.
- +34% increase in overall business
- +125% increase in organic traffic
- +157% increase in unique users
Regional Lead Generation Service Page Launch
This regional lead generation business had a strong existing site, but important search demand was not covered by dedicated landing pages.
- +12% conversion rate
- +20% more traffic than forecast
- +18 keyword-targeted pages shipped
Post-Launch Domain Migration Traffic Recovery
This client moved to a new domain while redesigning the site, rewriting key pages, and cutting content.
- +36% post-launch traffic loss recovered
- +5% organic traffic gain above the old baseline
- +7 recovery pages built around lost search demand
Holiday Ecommerce SEO Revenue Growth
This holiday SEO project started with a hard deadline.
- +17% more organic revenue
- +21% more organic transactions
- +19% more organic sessions
PPC Landing Page Update for Qualified Lead Growth
These campaigns were bringing in traffic, but the landing page was not doing enough with the searches behind those clicks.
- +12% more qualified leads
- +33% lower CPA
- +Page action tracking added
GA4 and GTM Tracking Repair for Regional Lead Gen
This regional lead generation company did not need another list of tracking requests.
- +2 existing conversion actions repaired
- +10 conversion and supporting action signals added
- +Duplicate pageview firing removed
Google Ads Conversion Tracking Cleanup
This account was producing clicks and reporting conversions, but the reporting made it too hard to tell which searches were creating real leads.
- +9.5% more conversions
- +22% lower spend
- +500+ negative keywords added
Pre-Launch SEO Website Redesign for Local Service Leads
This local service company needed its website rebuild to do more than look cleaner.
- +19% more qualified inquiries
- +55% more site visits
- +Priority pages mapped to search demand
Ecommerce Category Page SEO and Analytics Review
The client had a broad ecommerce footprint, but priority pages were not clearly matched to the commercial searches most likely to drive qualified organic traffic and purchases.
- +21.3% lift in organic traffic
- +17.5% lift in organic conversions
- +All target pages reached top-three Google rankings within three months
PPC-Tested SEO Service Page Conversion Improvements
This business was relying on one service page to handle organic search demand and paid-search visitors at the same time.
- +13.4% more conversions
- +10.9% more organic traffic
- +Multiple PPC copy tests informed SEO page updateS
Ecommerce Product Page Conversion Optimization
This ecommerce site had priority product pages that were not optimized well enough to show up consistently in Google Shopping or non-brand organic search.
- +19.5% more conversions to target products
- +8% more conversions overall
- +Repeatable product page optimization model
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- +SEO, PPC, or tracking setup
- +Lead quality or conversion problems
- +Reporting that is missing or hard to trust
- +Landing pages, service pages, or follow-up