When should migration SEO start?
Earlier than most teams think. It is most useful when it can still influence URL decisions, template structure, page mapping, and analytics planning before the build is locked in.
Search visibility
Site Migration SEO Services
I help teams plan site redesigns, domain moves, platform changes, and URL migrations without losing search value, lead paths, or measurement.
The migration work should protect priority URLs, important pages, redirects, internal links, content changes, and tracking through launch.
Ecommerce Rebuild and Legacy URL Recovery
01 / 03Project description
A large ecommerce overhaul had to account for years of URL changes, missed legacy redirects, and priority pages that needed stronger copy during the rebuild.
Approach
Mapped legacy URLs and externally linked pages, routed old authority into relevant live destinations, guided category copy updates, and repaired ecommerce tracking blind spots.
Results
+38% organic sessions+32% organic conversions+22% organic revenue
Skills & deliverables: Ecommerce SEO, Migration planning, Category architecture, Technical SEO, Tracking cleanup, Launch QA
Pre-Launch Page Protection
- Top-page and top-template identification
- Current performance signals captured before changes begin
- Migration risk mapped for commercial, local, or content-heavy sections
- Legacy equity protected where the old site has value
Redirect and Template Plan
- Redirect mapping around page intent, not just URL similarity
- New template structures and metadata patterns checked
- Internal-link and navigation checks during planning
- Important page relationships preserved through launch
Launch QA
- Redirect validation and spot checks
- Preferred-page, indexing, metadata, and crawl-behavior checks
- Form and analytics continuity checks
- Priority pages checked in the areas most likely to affect leads or revenue
Post-Launch Monitoring
- Search Console and crawl patterns checked after launch
- Issue triage for pages or templates that underperform unexpectedly
- Fast cleanup where launch introduced bottlenecks
- Ongoing visibility and lead path checks while the new site stabilizes
Where I Usually Start
I start with the pages and signals the business cannot afford to lose.
That means priority URLs, organic landing pages, linked pages, high-revenue categories, service pages, keyword targets, and content that quietly supports discovery.
I map old intent to the best current destination.
Redirects should preserve meaning, not just avoid 404s. I route old value into pages that match the old search or buying intent as closely as possible.
I catch page and content losses before they become recovery work.
Redesigns often cut copy, change headings, remove pages, or weaken internal links. I look for those losses while they can still be fixed.
I make launch QA specific.
The useful checks are redirects, indexation, crawl paths, metadata, canonical signals, analytics, and the page groups most likely to move after launch.
I measure recovery or protection by page group.
After launch, I compare the pages that changed against the old baseline so traffic loss, recovery, or new growth is not treated as a vague sitewide story.
Is this only for full website redesigns?
No. It can also apply to platform changes, domain moves, major URL restructuring, CMS rebuilds, and any launch where important page relationships are changing.
Do redirects cover everything?
Redirects matter a lot, but they are not enough by themselves. Page intent, internal links, metadata, template structure, and analytics continuity all matter too.
Can you stay involved after launch?
Yes. Post-launch review is often where the quieter issues surface, so I can help triage and clean up what the new site is actually doing once it is live.
Request a marketing plan or review
Share the context, and I'll help identify where we should start first.
Good starting points
- +SEO, PPC, or tracking setup
- +Lead quality or conversion problems
- +Reporting that is missing or hard to trust
- +Landing pages, service pages, or follow-up