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Technical SEO Services

I help teams fix crawl, indexation, redirect, template, and internal-link problems that keep important pages from performing.

The strongest technical work ranks fixes by business value, then checks whether important pages become easier to crawl, measure, and convert.

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Featured Technical SEO Results

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Ecommerce Rebuild and Legacy URL Recovery

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Project description

A large ecommerce overhaul had to account for years of URL changes, missed legacy redirects, and priority pages that needed stronger copy during the rebuild.

Approach

Mapped legacy URLs and externally linked pages, routed old authority into relevant live destinations, guided category copy updates, and repaired ecommerce tracking blind spots.

View the case study

Results

+38% organic sessions+32% organic conversions+22% organic revenue

Skills & deliverables: Ecommerce SEO, Migration planning, Category architecture, Technical SEO, Tracking cleanup, Launch QA

What I Do

Crawl, Indexation, and Overlapping Content

Crawl waste cleanup priorities
Indexation and duplicate-page checks
Duplicate content and template overlap cleaned up
Low-value pages consolidated or de-emphasized where needed

Site Structure and Internal Links

Commercial page hierarchy cleaned up
Internal links improved around page value
Navigation and template-level link cleanup
Service, category, and location sections made easier to reach

Launch and Migration QA

Pre-launch technical checks
Redirect mapping and validation
Post-launch QA for preferred-page signals, metadata, and indexing behavior
Tracking continuity checks so launches do not break measurement

Fix Validation

Developer-ready prioritization and issue framing
Follow-up QA after changes ship
Search Console and crawl-tool interpretation
Monitoring for whether fixes are actually helping the right sections

Where I Usually Start

I start with the URLs and templates that can affect performance.

The strongest technical work in these case studies centered on priority categories, products, service pages, legacy URLs, and templates with real search or revenue upside.

I rank technical fixes by business value.

Not every crawl issue deserves attention. I focus on the fixes most likely to strengthen important pages, preserve authority, improve paths, or clean up measurement.

I recover value from old URLs and weak destinations.

That can mean redirect cleanup, legacy URL recovery, duplicate-page consolidation, or routing old authority into the closest useful live page.

I protect crawlable paths and internal links.

Cleaner visual templates are not enough if they bury priority collections, weaken contextual links, or make important sections harder to discover.

I validate the fix against rankings, traffic, and revenue.

Technical SEO is only useful if the cleaned-up pages become easier to find, easier to measure, or better able to produce leads, purchases, and revenue.

Technical SEO FAQ

What counts as technical SEO here?

It usually includes crawl and indexation review, duplicate-page and redirect cleanup, site architecture, internal-linking support, template issues, rendering concerns, and launch or migration QA.

Do you only deliver an audit?

No. I can audit and prioritize, but I also help shape implementation, validate fixes, and support the follow-through that makes technical work useful.

Can technical SEO improve rankings quickly?

Sometimes yes, especially when strong pages are being held back by obvious crawl, duplication, or indexation problems. Larger sites or deeper structural issues usually take longer to clean up and validate.

Can you work with developers or an internal team?

Yes. That is common. I aim to translate technical SEO work into clearer priorities and fix notes so your team can move without guesswork.